|No socks here but you get the point. Roberts Wesleyan College Senior b-ball banquet 2004. Yes, fashion girl in flip-flops...gag. But..I was comfortable. ;-)|
I met the owners of Dallas-based brand Dead Soxy over coffee at Ascension (of course) following a panel of mine they attended for Dallas Start-Up Week. After some sips of cappuccino and small talk, I learned that co-owners Jason Simmons and Mike Romine were both in corporate America with Mike being a chiropractor. As an entrepreneur, Jason left his corporate gig to pursue development of the Dead Soxy label full-time. After learning of their story, and being both a fashion editor and fellow entrepreneur...I was all in.
After receipt of my Dead Soxy socks "for her", I really wanted to channel what this brand personally meant to me. Mike or Dr. Mike as he is referred to, cleverly came up with the name Dead Soxy and its corresponding hashtag for social media #StaySoxy. So naturally as I thought of socks for women, what would make them sexy? As my brain toyed with the concept and the development of a specialized photo-shoot, I thought, "I wanna have fun. Maybe a Tom Cruise Risky Business-inspired, dance in my socks, girls just wanna have fun type shoot."
Well, after I actually got in the studio with my go-to Dallas photographer, Thomas Garza, the whole concept for me changed. As I draped myself in an over-sized men's business shirt, delicately put on undergarments to match the Dead Soxy grey/pink socks, I began to channel my inner sexy. But...going a step further I ditched the Risky Business concept a minute before the first camera click. It occurred to me. The light bulb goes on.
Nothing is more sexy to a man, than when his girl wears one of his shirts, sports it au naturale, with no make-up, hair tassled, with no effort. So that's what I did. Baring close to all for the sake of fashion, but keeping it classy, here are some shots of how I #StaySoxy. Be sure to check the detail of the socks -- such as how the upper flipped portion reads "Dead Soxy" and on the back of the socks reads "Her". I LOVE IT!
All images are copyrighted and may not be used without seeking permission of the owner. Credit: Thomas Garza Photography.